Unit Economics That Actually Scale
Aim for customer acquisition cost to pay back in under twelve months for most SaaS, faster for transactional products. Model churn honestly, not aspirationally, and calculate lifetime value by cohort. Share your current CAC and payback goals to benchmark with peers.
Unit Economics That Actually Scale
High growth hides weak margins. Track cloud costs, payment fees, support time, and partner commissions. Build a simple FinOps habit: monthly cloud reviews, reserved instances, and right‑sizing. Every point of margin funds more experiments and lengthens runway with zero dilution.